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"The Saga of Box Beer" CCA Comedy

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Film Identifier: F.2010-02-0175
Run Time
0h 19m 31s
Date Produced
circa 1965
Humorous industrial film made for Container Corporation of America employees, detailing the rise of a fictional brand of beer called Box Beer. The film's sets are elaborately, and appropriately, constructed from cardboard, and the film makes use of practical effects, found footage, and tongue-in-cheek voiceover.

The film follows Box Beer from the discovery of its "sand filtration" technique, to the development of its packaging line and marketing strategy, to the invention of a "taste computer" to aid in quality assurance and automation. The brand recruits the "ever-ready advice and counsel of experts" from Container Corporation of America, who demonstrate increasingly-ridiculous marketing ploys such as the mobile "Roll-a-Pack" and "Geyser Pack" of Box Beer. Ultimately, however ironically, the film emphasizes packaging's role as a highly valuable marketing tool. With the help of CCA's creative solutions, even a visit from the CCA Women's Temperance Union can't bring down Box Beer.
Main Credit
Container Corporation of America (corporate name)
Patterson, Rhodes (is filmmaker)
Actors, Performers and Participants
Drnec, Harry (is actor)
Bennett, Bob (is actor)
Related Place
Chicago (depicts)