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Six Weeks to Market

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Film Identifier: F.2010-02-0164
Run Time
0h 9m 23s
Date Produced
circa 1975
Short industrial film describing Container Corporation of America's custom packaging service. CCA's work with Calgon Consumer Products Corporation's Cling Free Fabric Softener Sheets is shown as a case study.
The film begins with a shot of Paul Donohie talking on the phone in an office. A voiceover explains that Container Corporation of America had been tasked with developing, producing, and packing custom cartons for Calgon Consumer Products Corporation's new fabric softener sheets in only six weeks. The film shows several CCA employees holding a task force meeting at CCA's Valley Forge, PA offices. The voiceover describes that due to the unusual nature of the Calgon product — a light foam material that wants to drag and buckle when pushed into a carton, and which comes in three different sizes — CCA would need to use specialized equipment and training to complete the job. Scenes of CCA's factory production lines are paired with an interview with project engineer Bill Kuehn, who discusses the special attention the product required due to its high coefficient of friction. He describes that CCA's pre-testing and experimental work paid off by accurately predicting the success of automatically loading this product in CCA’s high-speed packaging line.

The film's narrator concludes that "the important lesson of the Calgon success story is that custom packaging is a valuable extra dimension of CCA packaging service. It is a service that we offer on an established, ongoing basis through all of our manufacturing divisions. And most importantly, CCA custom packaging can draw on any degree of cooperation from the comprehensive staff organizations which serve these divisions and their customers.”
Main Credit
Container Corporation of America (corporate name)
Patterson, Rhodes (is filmmaker)
Actors, Performers and Participants
Donohie, Paul (is participant)
Davis, Chuck (is participant)
Desmond, Jack (is participant)
Fanelle, Don (is participant)
Kuehn, Bill (is participant)
Related Place
Valley Forge (depicts)