Allstate '76 Air Bag Association/Sterling 2/76
Identifier
F.2012-03-1845
Date Of Production
1976
Abstract
An announcement by Allstate Insurance Company advocating the expansion of the air bag's manufacture and use in U.S. automobiles.
Description
The announcement begins with shots of wrecked cars and proceeds to show footage of test crashes involving live participants' reactions with air bags. Narration states the Department of Transportation estimates that 9,000 lives can be saved per year and half a million serious injuries can be prevented with the utilization of front seat airbags.
In the 1970s, Allstate Insurance Company became a strong advocate for air bag installation and began offering auto insurance discounts to drivers with air bags.
In the 1970s, Allstate Insurance Company became a strong advocate for air bag installation and began offering auto insurance discounts to drivers with air bags.
Run Time
1 min 11 sec
Format
16mm
Extent
50 feet
Color
Color
Sound
Optical
Reel/Tape Number
1/1
Has Been Digitized?
Yes
Language Of Materials
English
Element
Print
Genre
Form
Subject
Related Collections
Sponsor/client
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