Mort and Millie Goldsholl Collection

Collection Items

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Carborundum Corporation “Shaping the World”
Film
Carborundum Corporation “Shaping the World”
circa 1960
Coca Cola Company “Santiba” (Part One Only)
Film
Coca Cola Company “Santiba” (Part One Only)
circa 1969
Eastman Kodak Company “Worth How Many Words”
Film
Eastman Kodak Company “Worth How Many Words”
1968
Kimberly-Clark Corporation “TexoPrint”
Film
Kimberly-Clark Corporation “TexoPrint”
circa 1960
Science Research Associates “Pitter Patterns”
Film
Science Research Associates “Pitter Patterns”
1960
Karolton Envelope Company “Envelope Jive”
Film
Karolton Envelope Company “Envelope Jive”
circa 1963
Life Magazine “Mag”
Film
Life Magazine “Mag”
1959
Lens Distortions #8 and 9
Film
Lens Distortions #8 and 9
1971
Lens Distortion #10
Film
Lens Distortion #10
circa 1971
Magazine Publishers Association “First Impression”
Film
Magazine Publishers Association “First Impression”
1965
Chicago & North Western Railway Co. “Great Train Robbery"
Film
Chicago & North Western Railway Co. “Great Train Robbery"
1960s
CBS “Bigger & Smaller”
Film
CBS “Bigger & Smaller”
1970
Magazine Publishers Association “Wanderlust”
Film
Magazine Publishers Association “Wanderlust”
1965
Johnson Wax “Big Wally”
Film
Johnson Wax “Big Wally”
Joseph Schlitz Brewing Company “Schlitz Malt Liquor”
Film
Joseph Schlitz Brewing Company “Schlitz Malt Liquor”
Pabst Brewing Company “Old Milwaukee”
Film
Pabst Brewing Company “Old Milwaukee”
1964
Crescent Cardboard Company “The Edge of a Line”
Film
Crescent Cardboard Company “The Edge of a Line”
1976
Carborundum Corporation “Shaping the World”
Film
Carborundum Corporation “Shaping the World”
circa 1960
Champion Papers Incorporated “Imagination 11”
Film
Champion Papers Incorporated “Imagination 11”
1967
Campbell-Mithun, Inc. "Ac'cent Sales Film: The Honeymooners"
Film
Campbell-Mithun, Inc. "Ac'cent Sales Film: The Honeymooners"
circa 1971
Stratford Squire International "The Measure of You"
Film
Stratford Squire International "The Measure of You"
1972
CNA Insurance “Crusader”
Film
CNA Insurance “Crusader”
Honeywell International Inc. "Pay Philosophy"
Film
Honeywell International Inc. "Pay Philosophy"
1980
Honeywell International Inc. “Many Businesses United by Common Bonds”
Film
Honeywell International Inc. “Many Businesses United by Common Bonds”
1980
American Hospital Association “Costly Cutbacks”
Film
American Hospital Association “Costly Cutbacks”
1971
Foote, Cone & Belding “25th Anniversary Presentation Reel”
Film
Foote, Cone & Belding “25th Anniversary Presentation Reel”
1967
National Safety Council "The Extra Step"
Film
National Safety Council "The Extra Step"
September 10 1976
Turner Corporation “The Hot One”
Film
Turner Corporation “The Hot One”
1969
Chemtron Corporation “Welding the Flux-Cored Way”
Film
Chemtron Corporation “Welding the Flux-Cored Way”
Children’s Memorial Hospital “For Whom We Care”
Film
Children’s Memorial Hospital “For Whom We Care”
General Mills Fun Group Incorporated “Craft Master Toy”
Film
General Mills Fun Group Incorporated “Craft Master Toy”
1970
Board of Education City of Chicago “Cooperative Work Training: A New Dimension”
Film
Board of Education City of Chicago “Cooperative Work Training: A New Dimension”
Illinois Bell “Black Youth”
Film
Illinois Bell “Black Youth”
1972
Scott Foresman and Company “Reading: A Gift For Life”
Film
Scott Foresman and Company “Reading: A Gift For Life”
1971
National Education Association "Changing Technology in Adult Basic Education"
Film
National Education Association "Changing Technology in Adult Basic Education"
Ansul Company “Ansul Mosaic”
Film
Ansul Company “Ansul Mosaic”
National Dairy Council  "Food Your Choice"
Film
National Dairy Council "Food Your Choice"
1977
American Republic Insurance “Eagles”
Film
American Republic Insurance “Eagles”
1975
Eastman Kodak Company "Out of Sight"
Film
Eastman Kodak Company "Out of Sight"
1970
Baxter “All of Us”
Film
Baxter “All of Us”
Champion Papers Incorporated “Imagination 10”
Film
Champion Papers Incorporated “Imagination 10”
1967
Addressograph Multigraph Corporation “The Straight Talking Copy People”
Film
Addressograph Multigraph Corporation “The Straight Talking Copy People”
Western Electric Company "Getting It All Together" (Center Screen)
Film
Western Electric Company "Getting It All Together" (Center Screen)
Western Electric Company "Getting It All Together" (Left Screen)
Film
Western Electric Company "Getting It All Together" (Left Screen)
Western Electric “The Age of Alloys” (Long Version)
Film
Western Electric “The Age of Alloys” (Long Version)
Aid Association for Lutherans "Spirit of Fraternalife"
Film
Aid Association for Lutherans "Spirit of Fraternalife"
1977
Inland Steel Company “Monostress”
Film
Inland Steel Company “Monostress”
Magazine Publishers Association “The Meeting Place”
Film
Magazine Publishers Association “The Meeting Place”
Magazine Publishers Association “The Meeting Place”
Film
Magazine Publishers Association “The Meeting Place”
1966
American Paper Institute “Paper: The Prologue”
Film
American Paper Institute “Paper: The Prologue”
National Institute of Dental Research “Magnificent Fluoride”
Film
National Institute of Dental Research “Magnificent Fluoride”
1983
A Soil For Growth: A Story of the Gifted Children Program
Film
A Soil For Growth: A Story of the Gifted Children Program
1966
Board of Education City of Chicago “Operation Head Start”
Film
Board of Education City of Chicago “Operation Head Start”
1965
Aid Association for Lutherans “The Documents of Man”
Film
Aid Association for Lutherans “The Documents of Man”
1967
Aid Association for Lutherans “The Documents of Man”
Film
Aid Association for Lutherans “The Documents of Man”
1967
North American Van Lines “Y*R*S* Truly”
Film
North American Van Lines “Y*R*S* Truly”
1973
From A to Z: The Story of Special Summer Schools
Film
From A to Z: The Story of Special Summer Schools
1964
Hammond Organ Company “The Beginning”
Film
Hammond Organ Company “The Beginning”
1972
Allstate Insurance “Another Year of Success”
Film
Allstate Insurance “Another Year of Success”
1969
Hill & Knowlton Ingersoll “The I-Drive Line”
Film
Hill & Knowlton Ingersoll “The I-Drive Line”
circa 1981
American Bar Association "To Reason Why"
Film
American Bar Association "To Reason Why"
1973
Life Magazine "Rip Roaring Day at Ripple Rock"
Film
Life Magazine "Rip Roaring Day at Ripple Rock"
1958
Lens Distortion (Original)
Film
Lens Distortion (Original)
Lens Distortion (Original)
Film
Lens Distortion (Original)
1969
Lens Distortion
Film
Lens Distortion
circa 1966
Lens Distortion
Film
Lens Distortion
circa 1966
Champion Papers Incorporated "Paper: Mirror of Imagination"
Film
Champion Papers Incorporated "Paper: Mirror of Imagination"
1975
Kimberly-Clark Corporation “Kleenex X-Periments” (Sneeze, Road, Glove Love, Birds, Scratch)
Film
Kimberly-Clark Corporation “Kleenex X-Periments” (Sneeze, Road, Glove Love, Birds, Scratch)
1960s
Scott Foresman and Company "KQED" (Work Print)
Film
Scott Foresman and Company "KQED" (Work Print)
circa 1967
Kimberly-Clark Corporation "Faces and Fortunes"
Film
Kimberly-Clark Corporation "Faces and Fortunes"
1959
A Soil For Growth: A Story of the Gifted Child Program
Film
A Soil For Growth: A Story of the Gifted Child Program
1966
From A to Z: The Story of Special Summer Schools
Film
From A to Z: The Story of Special Summer Schools
1964
[Line Experimentation]
Film
[Line Experimentation]
circa 1958
[Lens Distortion]
Film
[Lens Distortion]
Dissent Illusion
Film
Dissent Illusion
1963
Union Pier 1942: Film Experiments
Film
Union Pier 1942: Film Experiments
1942
Dance Original
Film
Dance Original
1960s
Intergalactic Zoo
Film
Intergalactic Zoo
1964
Up is Down [Outtakes]
Film
Up Is Down [Outtakes]
1968
Up is Down [Outtakes]
Film
Up Is Down [Outtakes]
1968
Rebellion of the Flowers
Film
Rebellion of the Flowers
1992
Night Driving (Short Version)
Film
Night Driving (Short Version)
Victoria WP
Film
Victoria WP
circa 1962
Lake Placid Holiday 1941
Film
Lake Placid Holiday 1941
circa 1941
Canada Meadow Etc
Film
Canada Meadow Etc
circa 1969
Harry & Gleda Original #239
Film
Harry & Gleda Original #239
circa 1960
Harry & Gleda Work Print #211
Film
Harry & Gleda Work Print #211
circa 1960
Africa Work Print (Lacks Lion & Boar)
Film
Africa Work Print (Lacks Lion & Boar)
circa 1971
Africa Work Print (Quasar outtakes)
Film
Africa Work Print (Quasar outtakes)
circa 1971
Africa Work Print
Film
Africa Work Print
circa 1971
Africa Work Print Ok #2
Film
Africa Work Print Ok #2
circa 1971
Africa Work Print (Market, Treetops, Elephants, Cheetah, Vulture, Etc)
Film
Africa Work Print (Market, Treetops, Elephants, Cheetah, Vulture, Etc)
circa 1971
Denmark and Israel
Film
Denmark and Israel
circa 1964
Israel
Film
Israel
circa 1965
Greece, Turkey & Israel
Film
Greece, Turkey & Israel
circa 1965
Greece or Turkey
Film
Greece or Turkey
circa 1969
Greece
Film
Greece
circa 1965
Arab Orig
Film
Arab Orig
circa 1965
Foreign WP Master
Film
Foreign WP Master
1960s
H.P. Shopping Neg.
Film
H.P. Shopping Neg.
circa 1960
Art Fair WP
Film
Art Fair WP
circa 1960
Chicks & People
Film
Chicks & People
circa 1960
Harry & Friend - Football
Film
Harry & Friend - Football
circa 1957
Stratford Ontario Vacation Shots
Film
Stratford Ontario Vacation Shots
circa 1960
Old Aspen Film
Film
Old Aspen Film
1950s
Greece & Turkey
Film
Greece & Turkey
circa 1965
Edited for all in a day
Film
Edited for all in a day
circa 1965
Up Is Down
Film
Up Is Down
1968
Foreign Trims
Film
Foreign Trims
1960s
Shrine Near Heavy Trees
Film
Shrine Near Heavy Trees
circa 1964
Japan: Kiyomizu
Film
Japan: Kiyomizu
circa 1964
Shrine & People
Film
Shrine & People
circa 1964
Japan: Osaka
Film
Japan: Osaka
circa 1964
Hawaii
Film
Hawaii
circa 1964
Japan Work Print
Film
Japan Work Print
circa 1964
Japan Work Print
Film
Japan Work Print
circa 1964
Dragon Shrine Outs
Film
Dragon Shrine Outs
circa 1964
Japan: Gardeners - Shrine - Golden Pavilion - Goldfish
Film
Japan: Gardeners - Shrine - Golden Pavilion - Goldfish
circa 1964
Japan: Fushimi, Inari, Kyoto
Film
Japan: Fushimi, Inari, Kyoto
circa 1964
Moratorium in Washington, D.C. Oct 1969
Film
Moratorium in Washington, D.C. Oct 1969
circa 1969
Moratorium
Film
Moratorium
1969
November 1969 Moratorium (Dark)
Film
November 1969 Moratorium (Dark)
1969
Japan: Lanterns, Monkeys, Cormorant Fishing
Film
Japan: Lanterns, Monkeys, Cormorant Fishing
circa 1964
Japan: Disneyland
Film
Japan: Disneyland
circa 1964
Big Buddha
Film
Big Buddha
circa 1964
Heian Shrine Stepping Stones
Film
Heian Shrine Stepping Stones
circa 1964
Bus Ride With Child
Film
Bus Ride With Child
circa 1964
Japan: Miyanoshita Naraya Inn Outs
Film
Japan: Miyanoshita Naraya Inn Outs
circa 1964
Bus Ride
Film
Bus Ride
circa 1964
Original of Sign
Film
Original of Sign
circa 1964
Japan: Tokyo
Film
[Japan: Tokyo]
circa 1964
Japan: Outside Stone Figure
Film
Japan: Outside Stone Figure
circa 1964
Japan: Yokohama
Film
Japan: Enoshima, Fujisawa
circa 1964
Japan: Lake Ashinoko Outs
Film
Japan: Lake Ashinoko Outs
circa 1964
Streets & Rooftops (Packed)
Film
Streets & Rooftops (Packed)
circa 1964
Japan: Deer Park & Shrine
Film
Japan: Deer Park & Shrine
circa 1964
Nature shots - Shrine - Boys in White With Butterfly Nets
Film
Nature shots - Shrine - Boys in White With Butterfly Nets
circa 1964
Japan: Train Ride
Film
Japan: Train Ride
circa 1964
Japan: Tokyo Outs
Film
Japan: Tokyo Outs
circa 1964
Japan: Train Ride To Hiroshima and Osaka
Film
Japan: Train Ride To Hiroshima and Osaka
circa 1964
Japan: Train to Osaka
Film
Japan: Train to Osaka
circa 1964
Japan: Katsura
Film
Japan: Katsura
circa 1964
Hiroshima
Film
Hiroshima
circa 1964
Moss Garden
Film
Moss Garden
circa 1964
Moss Park & Sand Shrine
Film
Moss Park & Sand Shrine
circa 1964
Japan: Miyajima
Film
Japan: Miyajima
circa 1964
Japan: Street & Shrine - Pachinko
Film
Japan: Street & Shrine - Pachinko
circa 1964
Shrine - Fountain with Dragon - Many Students
Film
Shrine - Fountain with Dragon - Many Students
circa 1964
Japan W.P.
Film
Japan W.P.
circa 1964
Art Fair Original
Film
Art Fair Original
circa 1962
Mort's Personal Reel -- color corrected
Film
Mort's Personal Reel
circa 1979
Goldsholl 420 Reel 2 Orig
Film
Goldsholl 420 Reel 2 orig
1956
Original Scenes Not Used
Film
Original Scenes Not Used
circa 1959
Gleda & Harry Orig Rev
Film
Gleda & Harry Orig Rev
circa 1960
Gleda and Harry Drawing Together Orig
Film
Gleda and Harry Drawing Together Orig
circa 1960
Dancer
Film
Dancer
1960
Experimental & Commercial Films
Film
Experimental and Commercial Films
1956
#190 Orig
Film
#190 Orig
circa 1958
Dyer-Bennet School - Aspen
Film
Dyer-Bennet School - Aspen
1949
Art Fair - Several Scenes
Film
Art Fair - Several Scenes
circa 1963
[Old Orchard Art Festival]
Film
[Old Orchard Art Festival]
circa 1963
Art Fair [Work Print]
Film
Art Fair [Work Print]
circa 1963
131
Film
131
circa 1957
Art Fair
Film
Art Fair
circa 1965
R-2
Film
R-2
circa 1963
Europe Original
Film
Europe Original
circa 1965
Orig Europe + Japan
Film
Orig Europe + Japan
circa 1965
[Greece, Israel, Japan, Turkey]
Film
[Greece, Israel, Japan, Turkey]
1965
Europe Original
Film
Untitled Europe Original
circa 1965
Europe [Trims]
Film
Europe [Trims]
circa 1965
[Greece + Turkey]
Film
[Greece + Turkey]
circa 1965
[Untitled]
Film
[Greece & Turkey Desert]
circa 1965
[Africa: Market and Animals]
Film
[Africa: Market and Animals]
circa 1971
[Untitled]
Film
Untitled - Africa
circa 1971
[Africa Outtakes]
Film
[Africa Outtakes]
1971
Africa Original
Film
Africa Original
circa 1971
Original Africa
Film
Original Africa
Denmark Original
Film
Denmark Original
circa 1965
European Original
Film
European Original
circa 1965
Orig Outs From Europe - Footage Greece
Film
Orig Outs From Europe - Footage Greece
circa 1965
Foreign Originals
Film
Foreign Originals
1960 – 1979
[Greece + Turkey (upside down)]
Film
[Greece + Turkey (upside down)]
circa 1965
[Greece: Parthenon, etc.]
Film
[Greece: Parthenon etc.]
circa 1965
Europe Orig
Film
Europe Orig
circa 1964
Up Is Down
Film
Up Is Down
1969
Night Driving
Film
Night Driving
1957
Black White and Gray
Film
Black White and Gray
1930
Peter Pan
Film
Peter Pan
1964
View More Items
To request more information about the items in this collection, please contact the archive at info@chicagofilmarchives.org.
Items with Viewable Media
Collection Identifier
C.2010-01
Extent of Collection
322 reels of film of 16mm film; 27 rolls of 35mm film; 3 reels of 8mm film; 1 1/4" audio reel to reel
Language Of Materials
English
Custodial History
In 2006, Millie loaned films to CFA with the understanding that eventually she would gift them to CFA. Subsequently, MIllie Goldsholl became ill and was unable to manage her own affairs. In 2010, Goldsholl's son Harry Goldsholl, delivered the remaining films to CFA and donated all of them to CFA.
Related Materials
Chicago Film Archives' DeWitt Beall Collection contains sponsored films Beall worked on while working for Goldsholl Design & Film Associates. The Chicago Design Archives' website displays print and logo designs by both Morton Goldsholl and Goldsholl Design & Film Associates (http://www.chicagodesignarchive.org/projects.php?by=designer&id=156).
Access Restrictions
This collection is open to on-site access. Appointments must be made with Chicago Film Archives. Due to the fragile nature of the films, only video copies will be provided for on-site viewing.
Use Restrictions
Goldsholl estate owns the rights to all Goldsholl affiliated films in the collection.
Creators
Goldsholl, Millie (was created by)
Millie Goldsholl was born in 1920 and grew up in Freeport, New York on the south shores of Long Island. As a child she developed a love for pastoral life and art, creating elaborate chalk drawings of her family and grandparents' farm animals outside her family's home. Millie moved from the sidewalk to the easel when she entered high school. Here, encouraging art teachers inspired Millie to make a career out her passion for art. Millie moved to Chicago when she was sixteen with her sister and widowed mother. They moved in with Millie's brother, who had recently acquired a factory job and needed help around the house. After failing to enroll in art classes that required too many prerequisites, Millie joined her brother in the factory. Millie entered the design world through her husband, Mort, who invited Millie to enter the world of advertising alongside him. The two met at work, a paper box manufacturer where Millie did accounting and Mort designed packaging. Mort kept his day job as a freelance designer and encouraged Millie to enter the newly formed School of Design - the first school in Chicago to offer a design degree. Millie ultimately studied architecture, but the school's Bauhaus inspired environment encouraged her to experiment with different materials, mediums and machines. It is here where she was first introduced to filmmaking, and where she developed a life-long connection to Moholy-Nagy's vision of industry, art and design. In 1955, Millie and Mort established Goldsholl Design & Film Associates. Mort took responsibility for the design division, while Millie took charge of building a film division. Their Northfield, Illinois studio, design by Millie and built in 1960, reflected the flexibility and freedom of the Bauhaus tradition, combining traditional graphic design work alongside a filmmaking studio. Millie compared the studio to a beehive, noting that the proximity led to collaborations and experiments that wouldn’t have happened any other way. “We are involved here in every step of the film process, from idea to imagery,” Millie told Rhodes Patterson (interviewer, Container Corporation colleague & CFA Collection namesake) shortly after moving in, “and we find this maintains the integrity of the concept. Phonics can be manipulated with the same freedom as image. The auditory is mobilized to create mood. Images may be heard, and sound seen. It is not so much in the components of the film structure that its art resides, but rather in relationships, interaction and transitions that it assumes its significance. The pulse or rhythm of a film can produce tension, excitement and release,” she continued. “In editing, the filmmaker gives wings to the parts . . . cleaving them from their place in time and space . . . releasing them into a designer’s stratosphere––there to be juggled, taken, rejected, extended, clipped, superimposed and recomposed.” Filmmaking for the Goldsholls was a cerebral process that nevertheless thrived on serendipity. Millie once stated, "We’d rather make films that have guts than gimmicks – and we don’t equate gimmicks with honest experimentation and unorthodox techniques. Serendipity is something we are committed to." Millie died in May 2012, preceded by Mort in 1995.
Goldsholl, Morton (was created by)
Morton (Mort) Goldsholl was born in 1911 with the dream of becoming a great painter. “That dream dissolved in the nightmare of a depression and factory work for too many years,” he recalled. But he did manage to find work in the advertising industry, producing mat books, layouts, engravings and typeset.

At this time he also found Millie, his future wife, who shared his passion for design. That passion led them to the School of Design where Moholy-Nagy was preaching the doctrine of design awareness. His was the first school in Chicago to offer a design degree so while Mort kept his day job, Millie enrolled. But both gravitated to seminars and classes where Moholy-Nagy, himself an experimental filmmaker, invited friends like Luis Buñuel and Salvador Dalí to show theirs. “Film is the art of the century,” he would say, and the Goldsholls set out to prove it.

In a 1992 interview, Mort spoke of a special project he spent months on. He would take a single film slide, slice away pieces of the film and replace it with hair, feathers, dirt and other objects to make abstract images that, when projected, turned into impressionistic collages. He called the process “light painting.” When he showed it to Maholy-Nagy, his mentor walked him around the school into every classroom announcing, “This is what design is about.”

In 1955, Mort and Millie established Goldsholl Associates, which consisted of three groups - Goldsholl Design Group, Goldsholl Film Group and Informational Media. Mort already had packaging and design clients, so he became titular head with responsibility for the design division, while Millie took charge of building a film division. By 1963, the company had grown to about 30 employees so the Goldsholls built a spare office building on frontage road in Northfield, filling it with a stage, sound and editing suites for the movies alongside the designers.

While at Goldsholl Design & Film Associates, Mort created iconic logos and packaging for Motorola, Vienna Beef, Peace Corps, Alcoa and Brach's Candy, just to name a few. When he was asked what he liked most about his company, Mort Goldsholl said, “I enjoy my work immensely, but seldom the results. The playtime in design is the most joyful experience––the wasted moments in scribbles, dribbles and scratches that formulate vague thoughts into ideas and dreams into action. I don’t know how or why this is so. The problem is to get the final design to match the fleeting idea. The big dreams about the great work of art can too easily be dissipated in the practicalities of solutions, clients, markets, statistics, sales, function and committee decisions."

The Goldsholls worked together for 40 years until the company closed down in the 1990s. Mort died in 1995.